Cycling Helmet Embarrassment Syndrome Soon to be Thing of the Past, Experts Claim.

Researchers have discovered the primary factor preventing millions of the nation's men from leaving their cars in the garage and taking up the healthier alternative of cycling instead.

By survey, the anxiety that causes men to reject cycling is not, as had been previously believed, the exertion required, the fear of a heart attack or the fact that cycling takes you ages to get anywhere, but what experts are calling CHES, Cycling Helmet Embarrassment Syndrome.